Branding: Does this piece need to reflect the brand style of your business? If you’re using data from a partner, does it need to pull in their branding as well?.Here are a few things to consider when choosing a visual theme: The picture you’ve decided to paint with your data needs an equally powerful visual theme to bring it home. This will help your designer come up with the best framework for your content, and help readers scan for the bits they’re interested in. Often, it helps to break up your infographic into sections of related ideas. Each stat should be presented in a logical flow with supporting context that helps connect each point. Once you have a concept for your infographic, it’s time to review your data and organize it into a story arc. And numbers and facts don’t make very compelling reading, at least not for the average prospect or customer. Will it be a success story? A cautionary tale? A romance? An educational piece? Until you decide on a narrative wrapper for your data, all you’ve got are numbers and facts. Now it’s time to figure out what story you want to tell with them. Okay, so you’ve pulled together a great collection of stats and soundbites. Identify What Story You Want to Tell with the Stats If you’re using data from a partner or internal source, make sure to get the proper permissions before making any stats public. Industry data from research firms or industry organizations.Īn important note: Any data or information you use should be cited and linked to from your final infographic.Shared partner data from a company you have an established agreement with.Third party data from other company’s surveys, reports, or presentations.Proprietary data from surveys, product usage, customer profiles, internal activity, or something else.There are a few key types of information you can draw on for an infographic: The natural place to start when developing an interactive infographic is with the data or research you want to share. Start with Some Solid Dataīased on the name alone, you know that infographics are composed of at least two elements: info and graphics. I hope these recommendations will help you create your own sweet interactive infographics! 1. In this article, I’d like to walk through 4 key steps that I’ve followed when creating interactive data visualizations in the past. Interactivity can help you achieve infographic greatness.Fantastic infographics do exist out there in the wild.Throwing interactive functionality into the equation complicates matters even further. The art of taking data and telling an interesting story with it requires finesse, both from a content and a design perspective. The truth is, creating an infographic isn’t that hard, but creating a great infographic IS. But how many of those pieces actually make a lasting impression on you?
If you follow a lot of marketing Pinterest boards like I do, or if you read a lot of marketing blogs, you probably see a handful of infographics on a daily basis.
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