“Users expect web pages to be snappy, loading instantly so they can browse entire category pages full of images without waiting,” said Kornel Lesiński, Founder of ImageOptim. In 2017, Google estimated that 30% of sites could save more than 250KB by merely compressing images and text. One way to crank up the speed is to focus on image optimization. With such low consumer tolerance for online delays, ecommerce businesses and app designers have no choice but to prioritize site performance.
ImageOptim is available via an app and web service. According to the search engine company, as mobile page load times increase from one to three seconds, the probability of a bounce increases by 32%. Google has used speed as a ranking signal for desktop searches since 2010 - and has done the same for mobile searches since July 2018. Today, a mere second of additional page load time can decrease conversions and damage SEO. The internet has come a long way since the early ‘90s, when trying to view a single image on a webpage was nothing short of excruciating.īut as technology marches on, so do user demands. With features like progressive rendering, precise algorithms to avoid color shifts, and tuning for high-density displays, ImageOptim helps website owners achieve faster page load speeds and deliver better online experiences for their users. The image processing technology allows users to resize, compress, and remove metadata without installing specialized software or exposing servers to vulnerabilities. TL DR: ImageOptim’s web service provides users with a secure and easy way to optimize images so they’re ready for publication on the web.
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